ABI has been in business for over 40 years and has grown to become one of the most trusted holiday home manufacturers in the UK. ABI have managed to not only survive, but also thrive during tough economic times, particularly for leisure businesses. ABI has gone from strength to strength – with the work we produced helping to cement that success.
We developed a deep understanding of the holiday home leisure market through the completion of a comprehensive market analysis exercise, which pinpointed trends and opportunities for ABI to develop.
We managed the production of their printed and electronic communications including organising and art directing photography shoots, managing print runs but above all producing attractive, creative and promotional solutions for the company, as well as their dealer and park networks. In what started as a challenging sales season became one of ABI’s most successful trading periods to date. The brand has gone on to become a key player in a competitive market.