British washers set to clean up!
British manufacturer, Ebac, is edging ever closer to launching the first British-made washing machines for over a decade, thanks to some campaign creative from us.
Ebac has launched the marketing campaign including teaser website – www.ebac.com/washology – which our team designed and built. The launch marks the official start of the marketing phase for the introduction of Ebac’s highly anticipated range of washing machines. Visitors will be able to find out more about the three ranges of Ebac washing machine, which are scheduled for launch later this year, as well as being able to enter a competition to win a top of the range S-Series touchscreen washing machine.
The marketing campaign is complemented by digital adverts and teaser videos, as well as creative content for the Ebac’s social media channels, which includes Facebook and Twitter.
In a crowded washing machine market, the company is confident that they can raise their profile online and build a loyal following on social media, thanks largely to our creative input. Ebac already manufactures water coolers, dehumidifiers, freezers and heat pumps in the UK. The company employs about 240 workers and has the potential to make more than 300,000 washing machine appliances from their base in County Durham. The company anticipates the creation of a further 200 much-needed manufacturing jobs at the facility in the future.
The teaser website, product videos and Facebook and Twitter feeds are the first steps in an exciting launch marketing campaign for Ebac’s washing machine range.
We encourage anyone with an interest in British manufacturing or potential buyers to visit the website, like Ebac on Facebook at facebook.com/EbacUK and follow them on Twitter @EbacUK to get a glimpse of what is to come.