Ideal Standard campaign boosts sales
We’ve just launched a fully integrated print and digital creative campaign for Ideal Standard, to increase sales and raise the profile of their brand with consumers and independent showrooms.The sales-focused promotion, which runs from the 2nd February 2015 until 13th April, offers cash back up to £500 depending on spend and will be supported by a microsite, web adverts, a fully integrated email campaign, full colour press adverts, as well as point-of-sale (POS) collateral including posters, window stickers and strut cards, all of which have been designed by Design Workshop.
Ideal Standard employs around 300 people in Hull and has been manufacturing in the city since 1936. The company specialises in innovative design-driven bathroom solutions and products. Ideal Standard is a long standing client of Design Workshop’s and the claim back campaign is the latest in a series of integrated marketing promotions the creative agency has produced for them.