Reckitt Benckiser’s global Vanish brand is currently the most popular fabric care product in the world, known for its professional stain removing results.
When Reckitt Benckiser asked us to redesign the Vanish brand packaging we began with extensive brand and market analysis, customer focus groups and competitor research to understand the strengths and weaknesses of the current design. The findings guided us to a new creative design and positioning that was exactly what the market desired - a honed, de-cluttered hierarchy of key messages and brand communication.
We accompanied this work with global branding and packaging guidelines to ensure that the design was consistent wherever it was used. Not only did we meet the challenge, but also the results exceeded all expectations with the Vanish brand enjoying an incremental rise in usage thanks to its fresh design and clear brand messaging.
Design Workshop found new ways to express the Vanish brand, bring it to life, create assets that translated across all touch points, and connected with consumers in the right way.