Design mistakes businesses make when it comes to their websites

It probably doesn’t need us to say this, but your website is a vital link in your marketing and branding efforts. Prospective customers come to your website for a specific reason. It’s for this reason you need to answer their questions and use your website to sell whatever it is you sell.

The impact of a poorly designed website may not be felt at first. But just think about the potential revenue that you could be making from a well designed, fully functioning website instead. Grow your bottom line by avoiding many of these common website design mistakes:

Design that’s too busy

You know (or if you don’t, you should) that in order for your company to be successful on the Internet, you need to focus on marketing - not on flashy design. The design shouldn’t just be focused on bringing users there, but also getting them to the right place once they reach your home page. The other thing to bear in mind is for your site to be responsive - that just means so it looks good on a mobile, tablet or small screen device. Ours - which you will find here on our website - is beautifully responsive. It also doesn’t matter how big (or small) the screen you’re looking at it on is. Go on - give it a try and you’ll see for yourself.

Don’t forget that when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they tell you they can’t figure out what to do next, you might need to go back to the drawing board.

No clear call to action

What do you want users to do once they’re on your website? Do you want them to buy your product, contact you, or subscribe to your e-newsletter? You need to tell visitors what the next step is and when (NOW! SOON! TODAY!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next. You could for example guide people to <Get Started Now>. It will depend on what you make, do or sell, but you get the idea.

Out-of-date content

Your visitors expect certain things from your website. It’s the same stuff you expect to see on the websites you visit - your products and services and something about you. When these basic needs aren’t met, your potential customer might assume you’re not in business any more, or simply aren’t innovative and ahead of the competition.

Your content must address the needs of your customers (or prospective customers) and be updated as things change. If you have a blog or a news section, updating it once a week can help you drive visitors to your website and keep search engines happy.

We’re big fans of social media. That said however, if your following on platforms like Twitter isn’t massive, it’s probably better not to include links to your accounts at all. Yes, we did just say that. Equally if you do include social links, make sure they’re up to date with fresh content too.

Using a template website

Even the best templates force you to fit their design. Chances are popular templates (like those you’ll find in Wordpress, for example) are reused thousands of times throughout the Internet for all kinds of sites. We’ve seen them. This means that your website could end up looking like the business across the road, or worse yet, a competitor. We’re not dismissing website templates; they have their place. But, an original, custom web design guarantees that your web site remains unique in a sea of copycats. At least until someone copies your website design!

Do-it-yourself (otherwise known as D-I-WHY?)

Your website’s probably the first impression your prospective customer gets of your company. If your website design experience is more web-dabbler than web-designer, do you really think you can do it justice? Remember first impressions are key. It takes much longer to win back a customer than it does to hook them in in the first place. Don’t let your potential customer slip away because of a poorly designed website.

Or get us to do it for you!

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Feb 2016

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